It's what Google has always wanted to do, and it seems that it's what Facebook is going to do very soon. Where Facebook _was_ a fad, now it seems to make much more business sense. The question really is about strategy and partnership. The click through rates on Facebook itself are horrible, so the question is can it do better for the web. Well, the question really lies in what one is attempting to achieve. If a marketer is looking to go after a certain demographics or psychographics then Facebook's new strategy makes a lot of sense.

I was browsing YouTube and I noticed that one of the candidates, Al-Noor, is using Google ads and I thought that probably makes history as the first time a candidate used an online ad-platform in Calgary. I personally don't support or know Al-Noor but his platform seems more direct than Daves. I also like the fact that he posted a contract as a part of his platform. Now only if we could somehow make these damn things binding we would be in business. Election Results are here

For the past two or three days an idiot startup with the Yuwie, which claims to pay users to use its social network has popped up. Their marketing plan is absolutely brilliant. It essentially entails sending annoying trackbacks that have nothing to do with the entry to blogs with the website or a related website that talks about the site. Look you idiots, if you want to use trackbacks this way the community will ensure that your website can never send trackbacks again. Spamming is not a way to promote your site. Get this through to your thick skulls.

First watch this video:

Then read why it's genius: