It's in fact about mobile phones, stupid. If you want to sell the idea of install mesh networks to the masses in Canada or the United States, it must not be predicated on internet. There are many reasons for this, the main one being that Canadians and Americans don't mind paying for fast unlimited internet and wireless internet can't really match the offering of broadband providers. However, this is simply not the case when it comes to mobile phones.

It's what Google has always wanted to do, and it seems that it's what Facebook is going to do very soon. Where Facebook _was_ a fad, now it seems to make much more business sense. The question really is about strategy and partnership. The click through rates on Facebook itself are horrible, so the question is can it do better for the web. Well, the question really lies in what one is attempting to achieve. If a marketer is looking to go after a certain demographics or psychographics then Facebook's new strategy makes a lot of sense.