I have, for a number of reasons, understood religions as art, rather than a business. A lot of people will say that yes there is aesthetic value to religions, but that's not quite what I mean. Yes there is a religious aesthetic, but no I mean in a more general sense religion is its own category of art, like painting, drama, or photography, religion may actually be the highest expression of art possible. It is in fact the highest because often the subject is the observer and the observed at the same time -- that is a person reflecting upon the picture while being painted is a believer. The narrative that drives the religion and its rituals paints an entire world which is perceived by the believer and engrossed in this fantasy is his reality.
This is a short list of elements of a good religion from what I have observed. I am creating this list to think more about religions, systems of belief, and social systems in general. Ultimately I think there are some good elements of religions and in making this list I want to capture some of them and add some to the list that don't exist in current religions.